Blue Star
About Us
Blue Star is India’s leading air conditioning and commercial refrigeration company, with an annual revenue of over ₹ 6045 crores (778 million USD), a network of 31 offices, 5 modern manufacturing facilities and two new state-of-the-art facilities being set up, 2621 employees, and 3950 channel partners. The Company has 7500 stores for room ACs, packaged air conditioners, chillers, cold rooms as well as refrigeration products and systems, along with 1172 service associates reaching out to customers in over 900 towns. Blue Star’s integrated business model of a manufacturer, contractor and after-sales service provider enables it to offer an end-to-end solution to its customers, which has proved to be a significant differentiator in the marketplace. In fact, every third commercial building in India has a Blue Star product installed.
The Company fulfills the cooling requirements of a large number of corporate, commercial as well as residential customers. Blue Star has also forayed into the residential water purifiers business with a stylish and differentiated range including India’s first RO+UV Hot & Cold water purifier; as well as the air purifiers and air coolers businesses. The Company also offers expertise in allied contracting activities such as electrical, plumbing, fire-fighting and industrial projects, in order to offer turnkey solutions, apart from execution of specialised industrial projects.
Blue Star’s other businesses include marketing and maintenance of imported professional electronics and industrial products and systems, which is handled by a wholly owned subsidiary of the Company called Blue Star Engineering & Electronics Ltd.
The Company has manufacturing facilities at Dadra, Himachal Pradesh, Wada and Ahmedabad, which use modern, state-of-the-art manufacturing equipment to ensure that the products have consistent quality and reliability. The Company has a manufacturing footprint of about 1 lakh sq m, with the mainstay of product development and R&D being energy-efficiency, coupled with eco-friendly and sustainable products.
In accordance with the nature of products and markets, business drivers, and competitive positioning, the lines of business of Blue Star can be segmented as follows:
Electro-Mechanical Projects and Packaged Air Conditioning Systems
This business segment covers the design, manufacturing, installation, commissioning and maintenance of central air conditioning plants, packaged/ducted systems and Variable Refrigerant Flow (VRF) systems, as well as contracting services in electrification, plumbing and fire-fighting. After-sales services such as revamp, retrofit and upgrades also form part of this segment. Blue Star is the largest after-sales AC&R service provider in India, maintaining around 2 million TR of equipment. Its 24×7 call centre handles over 1 million service calls a year. Blue Star is present right from understanding the customer requirement to hassle-free project execution and committed after-sales service i.e. throughout the life cycle of the air conditioning system.
Unitary Products
Blue Star offers a wide variety of contemporary and highly energy-efficient room air conditioners for both residential as well as commercial applications. It also manufactures and markets a comprehensive range of commercial refrigeration products and cold chain equipment. Besides, the Company has water purifiers, air purifiers and air coolers in its product portfolio.
Professional Electronics and Industrial Systems
For over six decades, Blue Star has been the exclusive distributor in India for many internationally renowned manufacturers of hi-tech professional electronic equipment and services, as well as industrial products and systems. It has carved out profitable niches for itself in most of the specialised markets it operates in, such as Industrial Products and Systems, Non Destructive Testing, Testing Machines, Data Communication Products & Services, Testing and Measuring Instruments and Healthcare Systems. This business is managed by the Company’s wholly owned subsidiary, Blue Star Engineering & Electronics.
Overview
The diverse air conditioning product range serves both commercial and residential segments, and includes a solution for every need. Blue Star serves homes through precision inverter, split and window ACs. Commercial complexes and condominiums are served through a wide range of state-of-the-art VRFs and ducted systems. Showrooms, offices and ATMs use the Company’s commercial solutions including a range of standard split ACs as well as mega split, cassette, and verticool ACs. Blue Star’s chillers adorn landmark buildings and mega structures such as airports, malls, hospitals and industrial establishments.
The Company’s commercial refrigeration solutions include water coolers, bottled water dispensers and deep freezers, besides modular cold rooms and ripening chambers. Blue Star’s portfolio also offers medical and retail refrigeration equipment, as well as speciality solutions such as mortuary chambers.
Blue Star’s AC&R range has been further augmented recently by the launch of product categories such as water purifiers, air purifiers and air coolers, each a complete range of technologically advanced solutions. The Company’s Water Purifiers use RO+UV technology and a 3-stage filtration process along with unique features such as cold and hot water, touchscreen, speech assist and electronic dispensing to deliver absolutely safe and pure drinking water. The range also includes India’s first hot & cold RO+UV water purifier.
Air pollution has been a subject of focus recently, and interestingly indoor air quality is worse than the air outdoors in many cases due to closed environments that trap pollutants and micro-organisms. Blue Star’s range of elegant and contemporary Air Purifiers packed with advanced features such as SensAir and nanoeTM or Plasma technologies, supported by a multi-stage filtration process, helps keep the air in homes pure, clean and healthy.
Further the Company also rolled out its new innovative models: AC with in-built air purifier, which cools and purifies the air in the room at the same time; and next-gen Wi-Fi-enabled 5-star inverter split AC, which can be operated through voice commands in both English and Hindi by using an appropriate interface device.
The Company’s Windus range of Air Coolers furthers its cooling expertise. This sleek and stylish but affordable assortment of products incorporates smart features that are very useful in cooling spaces, especially in dry climatic regions that require moisture retention.
WHY IS IT IMPORTANT TO SERVICE YOUR AIR CONDITIONING AND REFRIGERATION SYSTEM?
All air conditioning and refrigeration systems, like any other machine, depreciate with time. And if not properly maintained, they progressively lose efficiency, consume more power, and drain your profits.
Without regular maintenance an air conditioner loses its original efficiency steadily every passing year. It is common knowledge that these inefficiencies accelerate in the absence of adequate monitoring and maintenance, thereby causing a lot of inconvenience.
The good news however, is that you can recover most of that lost efficiency through regular maintenance. Studies show that with regular tune-ups a unit will maintain up to 95% of its original efficiency. This means that the cost of a periodic tune-up is recovered very quickly in savings on your monthly power bill and reduced running and repair costs.
WHY BLUE STAR?
Blue Star, India’s largest air conditioning and commercial refrigeration company, has been providing expert cooling solutions for over seven decades. Blue Star provides you with the finest and most comprehensive range of services to take care of your air conditioning system. With our experience and expertise, we optimise your system and ensure maximum energy efficiency, perfect air distribution and superior indoor air quality.
Very often, customers tend to believe that maintaining air conditioning systems needs no great expertise, and in case of a breakdown, any local AC repair technician can repair it. But while local technicians might be an easy option, they don’t have the kind of extensive knowledge required on the science of cooling. They lack adequate understanding of indoor air quality, airside management and energy efficiency. Neither do they know the designs and circuits well enough for them to optimize your system periodically, nor do they have the infrastructure and resources necessary to handle your system, in case of further eventualities. In fact, relying on them can only cause inconvenience, apart from potential loss of business and productivity. On the other hand, Blue Star’s experts and customer focused professionals periodically check your entire system, repair and replace the necessary parts and calibrate the system for perfect air distribution and balancing.
Blue Star has the largest pool of qualified and trained air conditioning and refrigeration engineers. The Company has a wide network of channel partners all over India and across the globe to meet customer requirements. We understand the geography and have complete knowledge of the application and customer profiles.
On opting for a Service Solution from Blue Star, you avail of the following unbeatable advantages:
